Medicines, surgery & mental health
High-scrutiny content. UK status, safety, evidence and access claims are checked against authoritative sources and primary evidence where appropriate.
Editorial standards
Useful first. Evidence where it matters.
Shift should sound like a human being without treating medical accuracy as optional.
Different claims get different scrutiny
Named responsibility
Bylines identify the person or organisation responsible for each article. SHIFT Newsroom is an organisational byline. Material health claims link to their supporting evidence; diagnosis and prescribing remain the responsibility of the relevant healthcare provider.
How the SHIFT Newsroom works
Our newsroom uses AI-assisted research and drafting. Articles are checked against their cited sources and require editorial approval before publication. SHIFT is responsible for the material it publishes.
Editorial approval is not independent clinical review. We do not present a generic editorial reviewer label as a named clinician’s assessment. Articles provide general information, not individual medical advice.
UK context and geographic scope should be explicit. An NHS access announcement, a regulator decision and a research finding are different kinds of evidence; we explain what each can and cannot establish.
Archive stories keep their original source dates separate from the date SHIFT publishes them. Article updates are labelled when recorded; a source without a recorded date is labelled accordingly. Sources should support the specific claims beside them.
Sources
For health and treatment topics we prioritise authoritative UK guidance, regulators, product information and primary research where appropriate. Sources should let a reader inspect the basis of an important claim rather than simply trust the brand.
Commercial separation
Commercial relationships do not buy an editorial conclusion. Relevant relationships are disclosed, and Finder/comparison logic must not favour a route because of margin.
Corrections
Found a factual error or a broken source? Email hello@shiftsometimber.co.uk with the article URL, the disputed claim and a supporting source if available. Please do not include personal medical information.
Material factual or safety corrections should explain what changed on the affected article and show its updated date. Formatting changes are not a new publication. An older announcement should never be presented as today’s news merely because it has joined the archive.
Tone
Plain English, no fake certainty, no generic “AI voice”, no lecturing. Explain the useful answer first; put the deeper evidence underneath for the reader who wants it.