SHIFT Newsroom

Contributors & review

Real expertise. Named properly.

We want qualified people to strengthen Shift's Knowledge — without renting credibility or inventing reviewers.

How authority appears on Shift

Written and researched by Matt O’Brien

Matt owns the research, writing and plain-English interpretation. Material claims are supported by sources shown on the page.

Expert contribution

A qualified contributor can write, co-author or comment within their actual area of expertise. Their role and relevant credentials are shown.

Primary-source verification

Regulatory status, approved uses, safety information and access claims are checked against regulators, product information, NHS/NICE guidance and primary research.

Who we want to hear from

Doctors, pharmacists, nurses, registered dietitians, physiotherapists, psychologists, counsellors, sports and exercise professionals, researchers, sleep specialists, public-health professionals and other appropriately qualified contributors.

Ways to contribute

  • Write or co-author a Knowledge article.
  • Contribute evidence or explain specialist subjects within a defined professional scope.
  • Explain a specialist topic in plain English.
  • Contribute to Q&As, research, surveys or media commentary.
  • Help improve evidence, methodology and safety wording.

Verification

Relevant qualifications and registrations are checked before Shift presents somebody as an expert or clinician. Relevant commercial conflicts should be disclosed beside the contribution or contributor profile.

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