SHIFT Newsroom · UK
SheMed Reddit ad: ASA ruling on weight-loss promotion
The 2 September 2026 ruling upheld both complaints.
What the ASA decided
On 2 September 2026, the ASA upheld two complaints about a SheMed Reddit advertisement. It found public promotion of prescription-only medicines and irresponsible messaging about body image. The linked page featured Wegovy and Mounjaro.
SheMed’s response
SheMed said it removed the ad and would not repeat it. It said it would not prescribe outside its stated eligibility criteria.
Scope of the decision
This concerns advertising, not a finding about individual prescribing or a medicine recall.
Read the original ASA ruling. See our [editorial standards](/editorial-standards) and [newsroom](/shift-newsroom).
What this means in the UK
Advertising decisions do not establish treatment eligibility.
Known facts
- Both complaints upheld.